Jay Ryan

Jay Ryan



Co Founder at Penny Sports

VisionQueste.com, Penny Sports


U.S. Benefits Plus, Lone Star Open MRI, Medibuy.com, InnoServ, Novation,

Baxter Healthcare, Caremark Iternational,American Hospital Supply


University of Denver – Daniels College of Business

























– Present (10 years 8 months)Arlington, Texas

VisionQueste is a consulting firm focused on digital marketing. Expertise/services includes: web site development, design, launch and maintenance; digital communication (text, audio & video) programs from concept to implementation; design and implementation of SEO programs; strategic design and imagineering.

VisionQueste is made up of an amalgamation of available expert resources on demand as client projects need them.

Our clients range from public international corporations to small entrepreneurial businesses and consultants.

Co Founder

Penny Sports
– Present (14 years 2 months)Arlington, Texas

Penny Sports (formerly Penny Entertainment) is the official sports streaming resource for the Arlington Independent School District. Over the past 12 years we have produced over 600 events in high school sports. http://pennysports.com is powered by iHigh a Sports Illustrated affiliated network.

In 2012, 2013, 2014 we produced over 20 football events as we followed AISD schools deep into the UIL Texas State Football Playoffs. Our model is to mentor students in the basics of the TV /entertainment/sports broadcasting industry.

VP Development

U.S. Benefits Plus
(3 years 7 months)

USB was focused on bringing diverse benefits to employers, employees and merchants using the power of the Internet. We developed applications and web sites to support our constituents.


Lone Star Open MRI
(3 years)

Open MRI technology has a unique demographic of interest… claustrophobic patients, obese patients and pediatric patients were key opportunities. Marketing to physicians was our focus.


(1 year)

Healthcare Supply chain management in the digital age was our focus. MediBuy was an initial attempt to bring the power of the Internet to purchasing and logistics.


(less than a year)

The newly formed Novation is the Group Purchasing Organization for VHA and UHC. Formative actions, applying Fortune 100 techniques were top of the list as Novation took its first steps as a free standing organization.

VP Sales & Marketing

(2 years)

InnoServ was at first a client. This independent service organization in medical imaging and biomed engineering was in evolving and needed new sales and marketing leadership. I brought my Fortune 100 experience (AHSC & Baxter) to play. InnoServ was sold to GE soon after my departure.

Executive Healthcare Consultant

Caremark International
(3 years)

CareMark had a broad range of benefits to bring to customers. The consultative sales approach allowed customized development of programs for hospitals, groups and physicians in areas of PBM, home care and drug fulfillment.

Senior Healthcare Consultant

Baxter Healthcare
(8 years)

All customers are created equal but some are more equal than others. The SHC position was empowered to bring the knowledge, experience and resources of a Fortune 100 company to our "more equal" customers.

Regional Manager

American Hospital Supply
(14 years)

AHS/Dietary Division in Houston was a growing part of the company leading South West Area. I had P&L responsibility for this location.